OPINION: Gendered marketing is pointless
Not every product needs to be “for men” or “for women.” 

Today, marketing for hygiene products, pens, water bottles and even cookies are gendered. The pink “for women” labeling on boxes is frequent, ridiculous and often comes with a higher price. […]

Marketing University of Idaho in digital era
University marketing teams moves most recruitment efforts online

University of Idaho aims to continuously test students for COVID-19 throughout this semester. To continue monitoring cases after initial testing, students have been subjected to random surveillance testing.

UI Budget Forum: 3 main points from the event
Budget Forum conversation highlights concerns with outsourcing, UI approach to marketing and growing enrollment

With approximately 700 people in attendance, in person and via the Zoom video call, University of Idaho President C. Scott Green addressed a range of issues brought forth by students, […]

Burning shoes, bridges and logic
Nike campaign can help us examine what’s wrong with the Kaepernick debate

The video is about two minutes long. It begins with a voiceover and a menagerie of shots taking stock of athletes who haven’t yet reached their full potential. The narrator […]

‘The longest bull market in history’
Where the success of the stock market points to now

A recent article published by The Wall Street Journal claimed equity markets are “on the threshold of the longest bull market ever.” If that doesn’t make economists worry, I don’t […]

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From the south came a coffee

‘Vandal Blend’ coffee on shelves at Moxie Java When Boise-based coffee company Moxie Java began its rebranding process, Vice President of Business Development and Strategy Ken Stokes said it transitioned. […]

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Teaming up with google

Due to recent declines in University of Idaho student enrollment, the University Communications and Marketing team paired with Google to attract attention to UI with strategically placed Internet advertisements, said […]