It all started with one small machine and a table at the Moscow Farmers Market. Today, with new owners and a bright pink storefront on the corner of 6th and Main Street, Buy the Dozen Donuts is a budding business.
With their one-year anniversary of ownership quickly approaching, Ray Wallace and his wife Jennifer said they couldn”t be happier with the outcome of their store.
Kira Hunter | Argonaut
The assortment of ready-made doughnuts available at Buy The Dozen Donuts in Moscow.
“I”ve always wanted to own my business and having this fun store is a great way to serve the community,” Wallace said.
Wallace said the best part about owning a store in downtown Moscow is the diversity of the customers who come in.
“Moms with their strollers after yoga class, college students looking for something to satisfy their sweet tooth, everyone just seems happy all the time,” Wallace said.
As members of Buy Local Moscow, the Wallaces said they are supported and welcomed by other owners, forming a tightly knit community of downtown businesses.
“It”s fun to feel connected to other events going on downtown,” store manager Amanda Kelly said. “I feel like we get to be a part of them through customers that come in and share their experiences with us.”
Kelly and Wallace are grateful for the achievement of being named Best Sweet Spot in Moscow. They said they hope that it will spread the word about the store and bring more attention to those who are unaware of the business” existence.
Wallace said their main goal is to accommodate the community”s needs, and make sure everyone knows where they are located.
Buy the Dozen recently extended its weekend hours to cater to the downtown crowd in the late hours of the night.
Wallace said they hope to have a larger shop with seating for customers to hang out and enjoy their treats in the store in the future.
He said Buy the Dozen is involved with the community both in the store and around town.
From school fundraisers to special orders, weddings to marathons, Kelly and other employees are constantly working to produce doughnuts for Moscow doughnut lovers. Wallace said the store has many unique traits, from its location and appearance all the way down to the doughnuts themselves.
He said one of their popular creations is the Idaho maple bar, shaped as a large “I” in support of the Vandal community and students who visit their shop every day.
“They”re hard-working and awesome and just make the store a fun place to be – which is our goal,” Wallace said.
Emily Sandoval can be reached at [email protected]