Another drop in enrollment – Despite administration efforts, UI enrollment continues to drop

The enrollment woes continue  at the University of Idaho.  Jean Kim, vice provost for  Student Affairs and Enrollment  Management, reported  at a Faculty Senate meeting  Tuesday that total student enrollment  is down for fall semester  by  about 3.3  percent compared  to the  previous academic  year.

The figure  was based on  the 10th-day  count from Sept. 4.

“Overall, it”s not a great  picture,” Kim said. “We didn”t  increase our enrollment as we  had hoped, but it”s not as bad as  it could be.”

As one of University of  Idaho President Chuck Staben”s  primary goals has been to increase  enrollment by 50 percent  by the year 2025, many faculty  and administration were hoping  to see some increase in enrollment  this semester after a year  of work.

Most of the demographics  of students accounted for saw  a slight decline in numbers,  including undergraduate and  graduate students.

Kim

Kim

“Enrollment is a function of  both recruiting students and retaining  students,” Kim said.

During the Faculty Senate  meeting, Kim spoke about the  strategic enrollment management  plan that outlines various  strategies. She said UI deans  are now considering the report  and are looking at how they can  increase enrollment in each of  their colleges.

Certain objectives were targeted  toward recruiting first year  students, retaining undergraduate  students, creating an  infrastructure to attract new  students and strengthening  UI”s  general brand.

Some of these strategies have already been employed,  such as the improvements to  the university website, which  Kim said is set to be fully completed  by January.

Faculty Senate member  Jodi Nicotra said it”s important  to pinpoint why students  do not choose UI and why  other students decide to leave  the university.

Kim said UI faces  competition from  other nearby universities  like Boise  State University and  Washington State  University.

“Even though those of us  who work here, who study  here, we know that this is a  great university,” Kim said.  “But that is not a common  knowledge even in the state of  Idaho and especially outside  of Idaho.”

Faculty Senate member  James Foster said he thinks  faculty should have a more  specific strategy to help increase  enrollment, focusing  their efforts on teaching or  conducting research. He said  this was a critical part of how to  represent the university in the  best way.

“We need to decide what  sort of university we want to  be,” Foster said.

Alan Caplan, a Faculty  Senate member from the  College of Agricultural and Life  Sciences, said UI should look  into catering to the parents of  prospective or current students.  He asked how much the university  was doing to  consider that demographic.

While Kim said  there were some  efforts specifically  planned for parents  – such as parent  sessions during new student  orientation – she admitted that  UI could probably do more in  the future.

Graduate student Anthony  St. Claire asked Kim how the  university plans to respond to  the large influx of new students  the administration is hoping  for in terms of the amount of  faculty or teaching assistants  they would need to add to make  up for the increase.

Kim said her team doesn”t  think that enrollment will increase  as much as 50 percent  in a single academic year, but  rather they hope for a steady  increase over the next 10 years  or so.

Once enrollment numbers  do begin to rise, Kim said the  university would be prepared to  accommodate for the increase  in student bodies.  “We believe there is capacity,”  Kim said. “It will take us  probably a couple of years to get  to before we have to look at increasing  faculty. And when we  have that good problem I would  assume that we would come up  with a plan to address that.”

Erin Bamer can be reached at  [email protected]  or on Twitter @ErinBamer

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