Radio — it survived the television and the Internet.
That is why the City of Moscow and the Moscow and Pullman Chambers of Commerce have organized Moscow’s first Local Radio Resources Workshop.
The workshop will be held from 4:30-6 p.m. Wednesday in the conference room on the second floor of Moscow City Hall.
Representatives from various local stations will speak at the event. Among these are KRFP (Radio Free Moscow) Station Manager Leigh Roberts, KUOI Station Manager Nae Hakala, KHTR/KQQQ Sales Manager Ed Van Nuland and Executive Director of Promotions for Inland Northwest Broadcasting Jon Carson. Participants will be allotted time for questions after the speakers have finished.
“The goals in the workshop (are) about getting people from the public and groups and organizations in the same room as the radio resources from our local area, so they can ask questions and find out how to promote their events and find out how to reach our public here in our area,” said City Arts Assistant DJ Scallorn.
Scallorn said the workshop will ultimately help people understand how to use radio to their advantage.
“I think that it will really help people find out what resources are available, how to utilize those resources, how to promote their events and get their message out there to the people that they want to reach,” Scallorn said.
Assistant Director of the Moscow Chamber of Commerce Josh Larson said the workshop is relevant due to the fact that many people don’t know the potential of radio.
“I don’t think the general public knows all the resources that they can use for radio, when it comes to promoting their business or their organization or their event,” Larson said. “I think it just boils down to the fact … that a lot of people don’t know what radio can do for them.”
Larson, who will give the introductory speech at the workshop, said radio is an important resource to the community.
“I think it’s really important,” Larson said. “I mean – every morning coming into work and, actually, even while I’m here at work and on my way home – I am always listening to the radio. And I will pick up advertisements and it will kind of, I guess, lead me into directions of certain business or events.”
Similarly, Scallorn said radio is useful tool for community.
“I think it’s a tool that people can definitely use,” Scallorn said. “I think that it’s something that is definitely used in our area, and that people enjoy listening to their different radio stations. And I think it’s a way for people to just learn this is what’s available, this is what’s available now in these local areas and this is how you utilize it.”
Andrew Jenson can be reached at [email protected]